Founder Nancy Kalish is a former health journalist and certified health coach, and she knew exactly what to eat to be healthy. The trouble was, she had a very unhealthy sweet tooth and could never find any treats that satisfied it and weren’t full of sugar, preservatives, and other bad ingredients. She also wanted treats that she could feel good about giving to her family. So she created her own and Rule Breaker Snacks was born. The snacks are vegan, certified gluten-free, Kosher, non-GMO and free from the top eleven food allergens. Their snacks start with chickpeas (they are the first ingredient) so they're packed with protein and fiber, have less sugar and are deliciously guilt-free.