Founder Mark Samuel is a life-long health and fitness enthusiast and proud dad of two young kids. He called his snack company "IWON" because he believes most people don't feel like they "win" when it comes to food. He wants to balance out carbs with protein and good fats, all from real food. He wants to celebrate long-term, successful eating habits based on sustainable principles: eating the real foods that we know have a positive impact on how we look and feel. IWON  hopes you enjoy these snacks as much as they do.