It started out as just a hike, no different than countless others founder Lara had taken into the beautiful Rocky Mountains of Colorado. She was about to come up with a mountain of an idea: combine simple ingredients such as fruits and nuts to create a food product that's tasty, wholesome, and convenient. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, she delved into her own product development. Natural foods, she believed, should be fun and enjoyable as well as good for us.