Ziba—which means "beautiful" in Farsi—is a diverse team that is passionate about the intersection of good food, a healthy lifestyle, and sustainable approach to business. They saw an opportunity to bring delicious, nutrient-dense snacks to the world while aiding their mission to implement an ethical supply chain and return Afghanistan to its position as a world-renowned producer of dried fruits and nuts. Ziba's snacks are healthy and nutrient-dense thanks to using heirloom and wild-grown varieties; no chemical or pesticides. Ziba’s way of doing business protects the quality of its products, bolsters the reputation of Afghan dried fruit and nuts, and allows sustainable relationships with farmers and cooperatives across the country, providing them with a reliable source of income, often for the first time.