Natural Endurance's small team rose from a simple question—"Why can't protein chips be plant-based and delicious?" They wanted flavor, crunch, and protein without including animal byproducts, and they brainstormed a way to make it happen. Starting with the Original flavor using their secret blend of herbs and spices, they created a robust and savory combo before moving to Nacho and then Sweet Chili and other flavors. They want to offer a wide variety of flavor blends and fan favorites so everyone can enjoy a delicious and nutritious bag of plant-based protein.