It was a fun year.

For one thing, we sent a record number of snacks to thousands of customers. 72,602 healthy snacks to be exact.

To give a bit of context about where all those snacks went, we want to (very) briefly recount how we got here. As Maya Angelou said, “You can’t really know where you are going until you know where you have been.”

So let’s go back to where we’ve been—to our first snack.

2019-2021

We spent the first two years just figuring stuff out. On the advice of other entrepreneurs, we focused on learning and moving forward for the first 1,000 days. We tried to answer big questions like: Who are we? Why does this company exist? What do we stand for? And we grappled with much more basic questions, like, “Does UPS deliver on Sundays?

2022

Last year, we started serving snacks to small businesses, mostly in private aviation. We closed 2022 sending out nearly 40,000 snacks thanks to great partnerships, and we nearly quadrupled our annual revenue. In the process we made some of those jet-setters a little healthier.

January-June 2023

In the first half of this year, we leaned into the aviation space even more. We began partnerships with respected aviation brands, serving snacks monthly to Modern Aviation, Surf Air, STA Jets and The Private Suite.

We also continued serving our individual customers, making it easier for them to eat healthy on the go. Many took their snacks around the world, like Matt M., who walked the Camino de Santiago in Portugal.

At the same time, we added snacks like Sweet Nothings Apple Cinnamon Peanut Butter Bites and RIND Snacks Coconut Crisps, bringing our marketplace up to to 72 options. We made the website easier to use, adding new ways to filter snacks and new tools for managing monthly snack shipments. And we published new chapters in our “airport survival guide,” showing how to eat healthy at some of the country's busiest airports—Seattle, Las Vegas, Miami, and Orlando.

July-December 2023

As this year wore on, several customers and friends recommended our snacks to their employers. At first, these incidents were isolated and sent directly to us.

But soon, we noticed one order after another from corporate offices across the country. Following this signal, we began gauging more companies’ interest in healthy snacks, and the maxim was right yet again—where there are a few, there are many.

We ended the year serving several dozen offices, and we’re excited for what next year has to bring…

2024 and beyond

Above all else, we will continue to serve our customers and fans next year.

We’ll continue to deliver the healthiest snacks in the country to homes, offices, terminals, hangars, lounges, and jets. We’ll also continue writing about how to eat healthier, how to find the best options in airports, and how to optimize fitness.

At the same time, our primary growth driver will be company offices in entertainment, finance, technology, media, wellness, apparel, and more. We’re making great headway, and we could always use a hand.

Special offer: Help us grow, get free snacks

During the month of January, we’re offering $100 in free snacks to anyone who refers us to an office that starts buying our healthy snacks. We’ll also give the new office customer $100 off their first order.

Send us an email with the subject “Office snacks” and we’ll send more details.

With that, have a lovely end of 2023, a great New Year’s, and we’ll see you on the other side.