Misfits began in 2020 with a simple mission: to create indulgent, plant-based snacks that everyone can enjoy. Their snacks are for chocolate lovers who want to increase their protein intake, cut dairy and reduce their sugar consumption with zero compromise on taste. Misfits believes that “healthy” isn’t a quick fix, so they help create sustainable habits for the long term, obsessing over making protein-packed snacks with no compromise on taste. Their bars aim to help satisfy sweet cravings and hit macro goals.